Fijians are being cautioned about the risks of engaging with online wellness campaigns promoted by social media influencers. The Consumer Council of Fiji’s CEO, Seema Shandil, has raised concerns over the aggressive marketing tactics used by influencers to sell dietary supplements and similar products. These influencers, despite their popularity, lack the medical expertise required to determine the suitability of these products for individual consumers.
Shandil emphasized the potential dangers, noting that what might benefit one person could cause harmful side effects for another, sometimes with delayed consequences. She advised consumers to critically evaluate supplements by considering their safety, effectiveness, and appropriateness for their specific health conditions. Decision-making should be based on consultations with qualified health professionals, not just online testimonials from influencers.
The council highlighted that even though some supplement companies are legitimate, the safety and effectiveness of their products may not always be verified by health authorities in Fiji or in the country of manufacture. This poses a risk to consumers who may trust persuasive marketing more than proper medical advice.
Fijians are urged to exercise caution when purchases are driven by social media promotions. It is important to research a company and its products thoroughly before making a purchase, and to remember that influencers may not be qualified health professionals. Consulting doctors or nutritionists before beginning any supplement or diet plan is strongly recommended.
This warning aligns with the broader context of the growing influence of social media on consumer behavior, which has led to increased impulsive buying and sometimes financial strain. Initiatives aimed at increasing digital literacy offer hope for more informed choices, reinforcing the importance of cautious and educated consumer practices in the growing online marketplace.
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