The Consumer Council of Fiji has documented 78 complaints regarding Value Added Tax (VAT) and duty charges this year, which were identified through market surveillance and feedback from consumers. Chief Executive Seema Shandil noted that these complaints reflect ongoing issues within the market, prompting the Council to enhance its monitoring of trader practices and take necessary action.
Shandil emphasized the importance of accountability, stating that the Council maintains a database of repeat offenders to ensure that persistent non-compliance is properly addressed. “These traders have been repeatedly identified through our surveys, complaints analytics, and market surveillance. Their non-compliance has been flagged to the relevant authorities for enforcement,” she remarked.
To further promote compliance and consumer awareness, the Council occasionally names traders who fail to adhere to regulations. Shandil explained, “This approach complements statutory enforcement by warning consumers and encouraging traders to follow the rules.”
The Council encourages consumers to report any issues concerning pricing, VAT, or duty charges, fostering a market environment where transparency and fairness are prioritized. This proactive stance aims at not only addressing individual complaints but also driving a culture of compliance among traders in Fiji.

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