Minister for iTaukei Affairs Ifereimi Vasu has announced that the Trademarks (Amendment) Bill 2025 is a significant measure aimed at safeguarding and preserving iTaukei cultural expressions from misuse and commercialization. He emphasized that the Bill tackles long-standing issues such as the unauthorized trademarking of commonly used terms like “Bula,” the inappropriate use of sacred “masi” designs, and the exploitation of clan identifiers by individuals without any cultural ties.
Vasu highlighted that the amendment empowers the Registrar of Trademarks to reject any applications that could compromise cultural integrity. This measure not only strengthens national identity but also ensures that Fiji’s rich cultural heritage cannot be claimed or monopolized by external entities.
Moreover, the Minister pointed out that the reforms support gender equality, particularly in line with Sustainable Development Goal 5. He stressed the challenges faced by iTaukei women who often see their traditional designs replicated without recognition or compensation, explaining that protecting these cultural expressions is vital for supporting the livelihoods of rural women engaged in preserving their traditional arts.
The amendment is designed to align with international standards, including the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). This sets the foundation for future legislation concerning Traditional Knowledge and Traditional Cultural Expressions.
Vasu affirmed, “This Bill protects the sacred words and symbols that carry the mana of our ancestors and secures our cultural future.” This proactive approach indicates a commitment to honoring the heritage and rights of the iTaukei people, paving the way for a more culturally secure and equitable future for all Fijians.
Leave a comment