Fiji Tourism Exchange 2026 set to return with expanded global reach and a strong sustainability focus
The Fiji Tourism Exchange (FTE) is returning to Fiji’s calendar in March next year, with a two-day program scheduled for March 27-28, 2026, Tourism Fiji confirmed. As Fiji’s premier tourism industry event, FTE connects international buyers with local products, fostering partnerships that help grow the sector and expand opportunities for operators across the destination.
Past momentum and what to expect in 2026
Last year’s edition drew a wide international footprint, bringing together participants from 19 countries and including 147 international buyers and media, along with 84 seller companies. The event generated more than 4,300 business meetings and attracted over 560 attendees in total. These results underscored FTE’s role as a critical platform for meaningful industry connections and tangible business growth.
For 2026, organizers plan to build on that momentum with a broader mix of international buyers, innovative networking formats, and a continued emphasis on sustainability and authentic Fijian experiences. The timing is also part of a strategic approach to align with seasonal travel trends, positioning the event ahead of Fiji’s peak visitor period to maximise benefits for both international partners and local operators.
Executive perspective
Tourism Fiji’s executive head of regions, Robert Thompson, highlighted FTE’s core mission: creating meaningful connections between Fiji’s tourism sector and the global travel trade. By convening buyers, sellers, and industry partners ahead of the peak season, the event aims to provide the best possible platform to secure new business, discover fresh opportunities, and share the stories that make Fiji unique. Thompson noted excitement about building on last year’s success and welcoming even more partners to experience the warmth and vibrancy of Fiji’s tourism industry in 2026.
Why FTE matters for Fiji’s tourism ecosystem
Past editions have demonstrated FTE’s value for local operators, including micro, small, and medium-sized enterprises (MSMEs), by bringing international buyers directly to Fiji and helping smaller players access markets they might not reach easily on their own. This aligns with broader sector initiatives, such as the Tourism Super Week, which has focused on empowering local operators and addressing industry challenges. The ongoing emphasis on sustainability — including responsible tourism practices and preserving cultural heritage and natural beauty — remains a cornerstone of Fiji’s tourism strategy.
A hopeful outlook for Fiji
With continued collaboration among government, Tourism Fiji, airlines, and industry stakeholders, FTE 2026 signals a hopeful trajectory for Fiji’s tourism sector. By prioritizing authentic experiences, community involvement, and sustainable growth, the event aims to deliver long-term benefits for visitors and local communities alike.
What to watch for in 2026
– A broader international buyer base and more diverse seller profiles
– New networking formats designed to accelerate deal-making
– A continued focus on sustainability and authentic Fijian experiences
– Alignment with seasonal travel trends to maximize benefits for all partners
Summary
FTE 2026 promises to extend Fiji’s reputation as a leading sustainable tourism destination by expanding international engagement, enhancing networking diversity, and spotlighting authentic local experiences ahead of the peak season. The event remains a key driver of business opportunities for operators across Fiji and a showcase of the country’s commitment to responsible, inclusive growth in tourism.
Additional context for readers
If you’re an operator or buyer eyeing Fiji, this event is a pivotal moment to connect with global partners, explore new markets, and learn how sustainable practices can translate into competitive advantage. Plan ahead to participate in March, and watch for further details on agendas, registration, and keynote highlights as the program unfolds.
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