The Fijian Government is set to kick off consultations tomorrow on a newly proposed Kava Bill and a National Kava Policy aimed at regulating the burgeoning kava industry in the country. Agriculture Minister Tomasi Tunabuna emphasized that this legislation will lay out guidelines for future business operations within the sector.
With rising demand for kava, particularly in the United States and potentially in Europe, it has become an increasingly important income source for many Fijian farmers, complementing traditional staples such as sugar and other agricultural produce. Tunabuna highlighted the necessity for Fiji to tackle issues related to processing, marketing, and maintaining quality standards to fulfill stringent overseas requirements and ensure competitiveness in the global market.
The anticipated Bill is designed to provide protection for growers, processors, and exporters, while also preserving Fiji’s esteemed reputation within the international kava trade. Tunabuna expressed the importance of maintaining production levels to avoid losing market opportunities, especially in light of significant investments that have been made in processing and export facilities.
The upcoming consultations will cover several regions, including Tailevu, Naitasiri, Serua, Namosi, Rewa, and the lower Naitasiri area. This initiative is not only a pivotal step in reinforcing the kava industry’s framework in Fiji but also signifies a commitment to ensure its long-term sustainability and success.
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