Investment Fiji’s CEO, Kamal Chetty, emphasized the significance of exploring new business partnerships at the EU Pacific Business Forum held in Nadi this week. His remarks centered around the necessity for Fiji to diversify its trading relationships with European companies, particularly amidst global trade uncertainties influenced by geopolitical dynamics.
Chetty remarked on the timely opportunity for Fijian businesses to connect with European partners to enhance trade and investment opportunities. “This is a fortunate time for us to tap into the European market and explore both investment and trade possibilities,” he stated, underlining the potential benefits of establishing connections in Europe.
Currently, Fiji has several European investments in place, and Chetty noted that the country is actively looking to expand these partnerships. He pointed out the potential in various sectors, including fisheries and energy, which could foster stronger economic ties. “We are also looking at new areas like Business Process Outsourcing and agriculture, as well as tourism,” he added, signifying a broadening of focus that includes traditional and emerging sectors.
The forum was viewed as a crucial platform for Investment Fiji to engage with different stakeholders and identify investment opportunities that could benefit local businesses. Chetty highlighted the importance of adapting to market demands and diversifying exports, echoing sentiments shared by Trade Minister Manoa Kamikamica, who had earlier articulated similar strategies about expanding trade avenues in response to the current geopolitical landscape.
The ongoing efforts to enhance Fiji’s links with European markets align with previous initiatives where Fiji has sought to establish its presence in international markets, such as kava exports earlier prioritized toward the EU and UK. This coordinated push for trade expansion is expected to create lasting economic benefits for Fiji, including increased employment opportunities, bolstered local industries, and a more resilient economy.
Through these initiatives, Investment Fiji aims not only to solidify existing partnerships but also to lay the groundwork for future growth within the European market, reinforcing its strategic position in global trade. The proactive measures and commitment toward building meaningful connections with international businesses paint a hopeful picture for the Fijian economy.
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