The recent launch of a certification framework and toolkit aimed at phasing out single-use plastics marks a significant milestone for the tourism sector in Fiji, as highlighted by Salaseini Daunabuna, the Permanent Secretary of the Ministry of Tourism and Civil Aviation. This initiative aligns with both the Pacific Sustainable Tourism Framework and Fiji’s National Sustainable Tourism Framework, which are critical documents guiding sustainable practices for the islands.

During the launch event, Daunabuna emphasized the importance of these frameworks in fostering healthy environments that benefit both residents and travelers. She mentioned that today’s tourists are increasingly focused on sustainable destinations, making this initiative crucial for Fiji to establish a sustainable tourism future for generations to come.

Daunabuna expressed her enthusiasm, assuring ongoing support for the implementation of this program within the tourism industry. She believes this initiative will not only create a sustainable environment but also enhance Fiji’s attractiveness as a destination committed to responsible tourism practices.

Building on this, previous discussions during events like Tourism Super Week have also underscored Fiji’s commitment to sustainable tourism, detailing strategies that integrate environmental conservation and community empowerment. The framework aims to bolster local economies while preserving the region’s natural beauty and cultural heritage.

Overall, the focus on reducing single-use plastics is a step towards fostering a more environmentally conscious tourism industry, showcasing Fiji’s dedication to sustainable development. Such initiatives reflect a hopeful future for Fiji’s tourism sector, where the balance between ecological stewardship and economic growth can thrive.


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