Fiji’s Trade Commission in Australia has made significant strides in boosting the country’s export capabilities, facilitating $33 million in exports so far this year, marking an improvement of $3 million compared to the previous year. This represents a 13% increase in Fiji’s overall export growth.
During a recent ministerial statement, Deputy Prime Minister and Minister for Trade Manoa Kamikamica outlined the impact of the Sydney-based trade commission, which played a crucial role in the registration of over 16 foreign direct investment (FDI) projects valued at $8 million from Australia. These investments span crucial sectors such as tourism, agro-processing, and ICT services. For the 2023-2024 period, the trade office has facilitated a total of 34 FDI projects worth $29 million and $76 million in exports, emphasizing the Office’s effectiveness in fostering economic progress.
Kamikamica highlighted the remarkable progress Fiji has made, particularly in the Australian market, noting new access routes and distribution channels established for local products including Fire Fiji Bongo Chilli sauce, Juice Fiji, and fresh dalo from Road King Farms. He stated that Fiji has emerged as a leading exporter of kava to Australia, exporting over 185 tonnes by nearly 200 kava exporters under the commercial pilot program. Currently, Fijian kava is available in more than 800 cold stores across Australia.
The trade commission is actively exploring opportunities in premium niche markets, with an ongoing pilot project involving Australian boutique coffee brands that have recognized the unique quality of Fijian grown coffee. Plans are also in place for an upcoming participation of over 12 Fijian exporters in the Naturally Good Expo in Sydney, Australia’s largest trade event for organic and natural products.
To further support local producers, the trade commission has launched an online product catalog and directory to facilitate connections between Australian and New Zealand businesses and Fijian producers.
This ongoing collaboration and strategic efforts reflect Fiji’s commitment to expanding its economic footprint in Australia while presenting opportunities for growth and mutual benefits for both nations, fostering a positive outlook for future trade developments.
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