Deputy Prime Minister and Tourism Minister Viliame Gavoka reported that the World Surf League Corona Fiji Pro competition generated over $255,000 in media value for Tourism Fiji and achieved 2,300 global public relations mentions, translating to over $50.4 million in advertising value across 36 countries.
In a parliamentary update on the event, Gavoka highlighted the extensive media coverage, including live broadcasts, which not only showcased the competition but also highlighted Fiji’s natural beauty and premier surfing to millions of global viewers.
The competition received backing from major global brands such as Corona, Red Bull, Yeti, Shiseido, and Apple Watch, which helped enhance the Fijian brand on the international stage.
Gavoka emphasized the significance of this exposure for the tourism sector, noting that it went beyond media visibility and positively impacted local communities.
He mentioned that the WSL had rebuilt the Cloudbreak surf tower, which was damaged during Tropical Cyclone Harold in 2020, after having been in operation since the mid-1990s. This facility is now being handed over to Tabanivono-i-Wai as a legacy asset for them to monetize through event rentals.
Additionally, he recognized the financial aid provided to the Nabila and Momi Villages, and noted the support for the Fiji Surfing Association and the local surfing community through a three-day women’s development program and a water safety initiative.
Furthermore, a local surfer participated in the Fiji Pro Event as a wildcard, and donations of cash and equipment were made to the Fiji Surfing Association.