The Fijian Competition and Consumer Commission (FCCC) has announced a substantial reduction in the regulated ex-factory wholesale prices of Ghee products, with an average decrease of 15%. This initiative aims to alleviate the financial pressures faced by Fijian households, particularly as the festive season approaches—a time when demand for ghee traditionally surges due to its use in various cultural and religious ceremonies.
Previously, the retail price for a 750ml bottle of ghee ranged between $27 to $31. With the new ex-factory pricing adjustments, consumers can expect a noticeable decline in retail prices. Acting Chief Executive Pranil Singh emphasized the importance of compliance from retailers and wholesalers, stating that they must adjust their pricing in accordance with the new rates. He assured that the FCCC will monitor the market closely to prevent any exploitation of consumers through unjustified price increases.
There were rising concerns prior to this announcement, as recent surveys revealed that the price of ghee had jumped from an average of $24.02 to $31.24 in a short period, which alarmed consumers and drew criticism from advocates like Seema Shandil, Chief Executive of the Consumer Council of Fiji. Shandil noted that such drastic increases impose undue hardships on families, especially during the critical festive season.
This recent price reduction represents a proactive approach to consumer protection. The FCCC urges consumers to report any instances of unfair pricing practices, ensuring that the benefits of these adjustments are passed down effectively to households during a time of heightened financial challenge. As the FCCC works to uphold fair market practices, there is hope that this initiative will ease economic burdens for many Fijians.
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