The Consumer Council of Fiji has expressed significant concerns regarding the widespread price discrepancies in supermarkets as the Christmas season approaches. During their recent surveillance, the Council identified around 115 instances where the prices indicated on shelf tags did not align with the amounts charged at checkout counters.
Chief Executive Seema Shandil emphasized that these findings could be just the beginning, noting that similar issues have arisen through consumer complaints and ongoing market monitoring. She highlighted that these inconsistencies, particularly regarding promotional and discounted items, could mislead shoppers and jeopardize consumer trust.
“The scale and the repetition of these discrepancies, especially during the peak festive season when every dollar counts, raises serious concerns about the intent,” Shandil remarked. She encourages shoppers to be cautious, advising them to carefully check their receipts and monitor the scanner during purchases to avoid any surprises later.
“Don’t wait until you get home because it’s going to be another expense and it will be very inconvenient for you. If you see discrepancies, stop and speak immediately,” she added.
In conjunction with these efforts, the Fijian Competition and Consumer Commission, led by Chief Executive Senikavika Jiuta, is intensifying its operations during this busy time. For the first time, their teams will operate on a shift basis, maintaining a strong presence at key locations such as wharves and supermarkets to ensure fair trading practices and safeguard consumer interests throughout the festive season. Jiuta urges the public to stay vigilant, particularly during this time of increased travel and social gatherings when the risks of unfair practices can rise.
This initiative reflects a proactive approach to protecting consumers and fostering trust in the marketplace, especially during times when families are budgeting for holiday expenses.
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