Tourism Fiji has been awarded a Silver Award at the Australian Effie Awards in the Travel, Media, and Leisure category, making it the sole winner in this competitive segment.
The Effie Awards are renowned for honoring impactful advertising that delivers successful outcomes. This recognition underscores the strength of Fiji’s brand, particularly against rivals with more substantial marketing budgets.
Srishti Narayan, the Chief Marketing Officer, expressed pride in the team’s dedication to showcasing Fiji’s rich culture and natural beauty. The campaign, which launched in late 2022, has surpassed industry standards and resulted in record visitor numbers.
Tourism Fiji extends its gratitude to all contributors and aims to enhance its global presence, promoting the country’s hospitality and allure.