Tourism Fiji has been awarded a Silver Award at the Australian Effie Awards in the Travel, Media and Leisure category, making it the sole winner in this category.
The Effie Awards are renowned for acknowledging creative advertising that achieves significant results. This accolade emphasizes the strength of Fiji’s brand in a competitive landscape, particularly against rivals with larger marketing budgets.
Srishti Narayan, Chief Marketing Officer, expressed pride in the team’s hard work, noting that the campaign effectively showcased Fiji’s culture and natural beauty. Since its launch in late 2022, the campaign has surpassed industry benchmarks and contributed to record visitor arrivals.
Tourism Fiji expresses gratitude to all contributors and aims to continue promoting its hospitality and charm on a global scale.