Fiji Sets Its Sights on North American Trade Expansion

Fiji is gearing up to broaden its trade relationships with North America, as revealed by Kamal Chetty, CEO of Investment Fiji. This announcement coincided with the upcoming launch of the Fiji Canada Business Council (FCBC), an initiative aimed at strengthening economic ties between Fiji and Canada. Mr. Chetty expressed gratitude to the Fijian Association of Canada for their efforts in facilitating the creation of this council.

He emphasized the significance of this collaboration, stating, “I think this is the first time we’ve done this, hopefully, we can do more of this kind of collaboration in the future.” The council’s primary focus will be on fostering business partnerships, enhancing trade and investment opportunities, and encouraging collaboration in emerging sectors such as renewable energy and sustainable tourism.

Sam Basra, the president of the Fijian Association of Canada, highlighted the challenges faced in convincing the Fijian government to tap into the North American market. He noted that meetings during parliamentary sessions were crucial for engaging with ministers, as it became difficult to secure their attention afterward. Mr. Basra shared concerns about the neglect of the Fijian community in Canada, urging the government to recognize the potential and contributions of the diaspora.

With determination, he expressed that bringing the Fijian diaspora in Canada together took nearly three years; however, he believes this endeavor will create abundant opportunities for local markets. “Now that we’ve achieved what we came for, the door of Canada is open,” he stated, signaling a promising new chapter for Fiji’s trade relations.

This initiative represents a revitalizing step for Fiji’s international trade ambitions and illustrates the power of community collaboration in fostering economic growth. By embracing opportunities in North America, Fiji can strengthen its global presence and attract investments that may significantly benefit its economy.

Overall, this development is not just a prospect for enhanced trade; it lays the groundwork for sustainable partnerships that could lead to mutual benefits for both countries in crucial sectors.