Fiji’s outsourcing industry is gaining significant attention as it prepares to represent itself at the upcoming Customer Contact Week Australia and New Zealand Winter 2025 in Melbourne. A delegation from Outsource Fiji, including Corporate Affairs Manager Shivika Patel, Marketing and Communications Consultant Pravin Narain, and Grey Mouse Fiji and Australia CEO Faiyaz Khan, will be present at the event.
Executive Director Josefa Wivou has expressed that this gathering is a strategic effort to establish Fiji as a premium outsourcing partner for Australia and New Zealand. The focus will be on showcasing the nation’s talented workforce, cultural compatibility, and commitment to service excellence. Fiji aims to promote its capabilities in key areas such as digital transformation, artificial intelligence in customer services, and multilingual support.
This initiative aligns with previous efforts highlighted at the Contact Centre Symposium 2025, where Fiji was also positioned as an appealing nearshoring destination for businesses seeking customer engagement solutions. Highlights from earlier representations included Fiji’s competitive advantage through an English-speaking workforce and compatible time zones, which make it a desirable partner for many organizations.
The ongoing promotion and awareness events signal a positive trajectory for Fiji’s outsourcing sector. The government has remained supportive, with initiatives designed to bolster this expanding industry, which focuses heavily on creating employment opportunities and economic resilience. The strong collaboration among local businesses as they present a united front enhances Fiji’s reputation as a serious outsourcing destination, further advancing the objectives of job creation and industry growth.
There is an optimistic outlook for Fiji’s outsourcing industry as it continues to navigate a path toward greater recognition and success on the global stage, which can significantly contribute to the nation’s overall economic empowerment.
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