Fiji Rugby’s Roadmap to World Cup Glory: What’s Next?

The Fiji Rugby Union (FRU) is focusing on developing a robust business strategy to enhance the chances of the Flying Fijians team winning the Rugby World Cup. During an interview with FijiNIKUA magazine, FRU chairman John Sanday emphasized the importance of moving beyond basic operational resources to establish a solid financial foundation for the team.

Having witnessed the team reach three Rugby World Cup quarterfinals with limited assets, Sanday expressed confidence in Fiji’s raw talent and dedication. He believes that with improved financial stability and governance, Fiji can aim higher in its rugby ambitions.

“Winning the Rugby World Cup is our ultimate goal,” Sanday stated, highlighting the need for a serious approach to revenue generation and financial management. Plans are underway to create board sub-committees designed to manage specific projects, with the aim to be announced in early 2025. These committees will focus on enhancing the revenue base and executing capital projects, while also including outside experts to strengthen their expertise.

Furthermore, Sanday acknowledged the necessity for a rugby players association to ensure that athletes’ perspectives are voiced within the FRU, aimed at improving their conditions and facilitating better decision-making processes. This association is expected to include a representative on the FRU board, ensuring that player welfare is prioritized.

In addition to these initiatives, the FRU board will assess its structure and staffing to align with global rugby standards, allowing Fiji Rugby to potentially elevate its status to tier one.

This comprehensive strategy reflects a hopeful and proactive approach to the future of Fijian rugby, signaling a commitment to not only capitalize on existing talent but also build a sustainable framework for continued success on the world stage.

Overall, the commitment from the FRU to strengthen its governance and develop a more professional structure is a promising step toward realizing the goal of a Rugby World Cup title.