The Fiji Rugby Union (FRU) is determined to set a robust business framework to elevate the Flying Fijians team toward achieving a Rugby World Cup victory. This insight arose from an exclusive interview with John Sanday, Chairman of the Fiji Rakavi Football Union Limited (FRFUL), the operational arm of the FRU. Sanday emphasized that while Fiji has demonstrated a wealth of talent—having reached the Rugby World Cup quarter-finals three times with limited resources—the time has come to transition from minimalistic approaches to a well-structured business plan.
Recalling his own experiences as a member of Fiji’s first World Cup quarterfinal squad, Sanday expressed that the team’s success stemmed from sheer talent, fitness, determination, and national pride. He noted, “Our ultimate goal is to win the Rugby World Cup,” highlighting the urgent need to establish financial stability and improve governance within the organization. This includes creating additional revenue streams to support the FRU’s objectives, steering the movement “back to basics” from a corporate perspective.
Plans are underway to form board sub-committees with clearly defined charters to help oversee specific approved projects, which are expected to be announced early in 2025. Sanday aims to populate these committees with capable individuals from outside the FRU to broaden their expertise.
Additionally, he acknowledged the need for a Fijian rugby players’ association that would advocate for player interests and ultimately enhance player outcomes. Such an association will include a board member nominated by the players.
The board will also undertake a thorough review of the FRU’s staffing and structure to ensure alignment with the ever-evolving global rugby landscape and assess whether current capabilities are sufficient to elevate Fiji Rugby to tier-one status.
Overall, these strategic initiatives signal a forward-thinking approach, aiming to harness Fiji’s rugby potential and foster an environment conducive to winning a Rugby World Cup in the future. This could not only enhance rugby in Fiji but also inspire future generations to take up the sport with the hope of contributing to a World Cup triumph.
In summary, this article outlines the challenges and future plans of the Fiji Rugby Union as it seeks to channel its rich rugby heritage and talent into an organized effort to achieve global success in the sport.
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