Consumers in Fiji can look forward to relief at the grocery store as the Fijian Competition and Consumer Commission (FCCC) has approved significant reductions in the retail prices of Rewa Butter, starting on Tuesday, December 23, 2025. This welcome change comes after an FCCC review, which revealed an average drop of 8 percent in the landed cost of bulk raw butter compared to its previous assessment.
As a result of this review, prices for all major pack sizes of Rewa Butter have been adjusted downward. The new pricing structure is as follows:
– Rewa Butter 125g has decreased from $3.91 to $3.58.
– Rewa Butter 250g is now $7.12, down from $7.77.
– Rewa Butter 500g is priced at $14.28, reduced from $15.58.
The FCCC conducted a thorough evaluation of manufacturing and associated production costs to ensure that these reductions accurately reflect current market conditions. They noted a dramatic shift in global dairy markets recently, which has contributed to this price adjustment.
For several years, high prices and tight supplies had prevailed due to strong global demand, particularly driven by an 18 percent year-on-year increase in China’s dairy imports until late 2024 and a reduction in New Zealand’s milk production caused by drought. However, by mid to late 2025, the market has experienced an influx of milk production from key regions, resulting in a significant decrease in butter prices from their peak in May 2025.
The FCCC expects this downward trend to continue into early 2026, which bodes well for consumers. They emphasized that local butter prices are closely tied to procurement costs—including those for imported raw materials, freight, and currency exchange rates—making timely price adjustments crucial in easing cost-of-living pressures while promoting long-term market health.
Additionally, the FCCC is committed to ongoing market monitoring and regular inspections to ensure retailers adhere to regulated prices for essential goods, further reinforcing consumer protections.
This proactive approach not only helps lessen financial strain on families but also aims to establish a stable economic environment in the local dairy market, providing a brighter outlook for consumers as they navigate fluctuating prices.
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