The Consumer Council of Fiji has emphasized the importance of stronger collaborative efforts among regulatory agencies to effectively safeguard consumer interests. By sharing information regarding complaints, market surveys, and inspections, these agencies are now better equipped to swiftly address any violations encountered in the marketplace.
Seema Shandil, the Chief Executive of the Council, highlighted that this coordinated approach prevents agencies from operating in isolation. This teamwork has already yielded positive results through past initiatives, which have led to necessary warnings, corrective actions, and overall improvements in areas such as pricing, product labeling, refund procedures, and hygiene standards.
Shandil called on traders to work alongside authorities to foster and maintain consumer trust. She pointed out that persistent challenges in the market require ongoing attention. Efforts to correct price displays, upgrade product labeling, streamline refund processes, and bolster hygiene practices are essential.
Moreover, Shandil underscored that through coordinated inspections and sustained oversight, regulatory bodies can ensure compliance among traders. Such measures are crucial in transforming consumer complaints into significant and actionable outcomes, ultimately enhancing the overall shopping experience for consumers in Fiji. This commitment to consumer protection not only builds trust but also promotes a healthier marketplace dynamic.

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