Fiji is poised to enhance its trade relations with North America with the impending launch of the Fiji Canada Business Council (FCBC). This initiative was revealed by Investment Fiji CEO Kamal Chetty, who credited the Fijian Association of Canada for their role in forming this new organization.
Chetty expressed optimism about future collaborations, stating, “This is the first time we’ve done this, hopefully, we can do more of this kind of collaboration in the future.” The FCBC is designed to facilitate business partnerships and encourage trade and investment opportunities between Fiji and Canada. It aims to foster people-to-people connections, particularly in emerging industries such as renewable energy and sustainable tourism.
Sam Basra, president of the Fijian Association of Canada, discussed the challenges faced in persuading the government to explore the North American market, mentioning that engaging with ministers is more difficult outside of parliamentary sessions. He highlighted the community’s efforts, saying it took three years to unite the Fijian diaspora in Canada under one collective aim: to seek opportunities and contribute to both Canadian and Fijian communities.
“With the door to Canada now open, I assure you that once we begin to realize our potential, many notable Canadian businesses will surely follow suit,” Basra added.
This exciting development signifies Fiji’s commitment to expanding its international trade prospects and deepening ties with the North American market, which could yield significant benefits for both nations.
Overall, the establishment of the FCBC presents a promising opportunity for economic growth and collaboration between Fiji and Canada, fostering innovation and sustainability in various sectors.
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