The 2025 New Zealand-Fiji Business Council (NZFBC) Fiji Business Mission has launched this week, emphasizing a renewed ambition to solidify trade relationships between New Zealand and Fiji. Over 30 delegates representing various sectors such as engineering, construction, agriculture, pharmaceuticals, and digital services are participating in the mission, which aims to elevate bilateral trade to $2 billion by 2030. This target was initially proposed before the COVID-19 pandemic but was revitalized last year during discussions between the Prime Ministers of both nations.
NZFBC President, Chandar Sen, underscored that achieving this target requires addressing persistent barriers that currently make business operations in Fiji challenging. At the opening cocktail event, Fiji’s Deputy Prime Minister, Manoa Kamikamica, highlighted the vast opportunities available across different investment sectors. Sen pointed out that while potential projects abound, Fiji requires partnerships with New Zealand firms to tap into that potential effectively.
Some notable challenges discussed include the absence of direct international flights to Suva, which complicates logistics, and outdated tax agreements that can lead to double taxation for New Zealand companies operating in Fiji. Additionally, a skills shortage and cumbersome immigration processes hinder project execution.
Despite these challenges, there appears to be a great deal of optimism. Sen mentioned several NZFBC members have already established operations in Fiji, including producers of high-tech components, indicating that collaboration is underway in sectors like agriculture, renewable energy, and business process outsourcing (BPO). Innovations such as Agro-PV projects, which combine solar energy with farming, demonstrate a forward-thinking approach to sustainable development.
Further, there are ongoing efforts to improve Fiji’s digital infrastructure, which is currently lagging and insufficient for modern business needs. However, recent initiatives by the Fijian government show promise, with commitments to enhance connectivity and streamline bureaucratic processes, fostering a more conducive environment for foreign investment.
The NZFBC’s mission is not just about aid; it aims to create enduring trade partnerships that enhance living standards through wealth generation and expansion of business opportunities. If Fiji can navigate these barriers successfully, the ambitious target of $2 billion in trade might not just be a distant goal but a tangible reality.
Overall, the mission marks a significant step forward in boosting collaboration between New Zealand and Fiji, fostering mutual economic growth and strengthening the bilateral relationship. With both countries committed to addressing existing challenges and exploring new opportunities, a hopeful and prosperous partnership lies ahead.
Leave a comment