Fiji Link, the regional and domestic arm of Fiji Airways, has unveiled new uniforms for its staff, aligning them with the distinctive Fiji Airways attire. This initiative is part of the airline’s broader strategy to create a standardized brand identity across all its divisions, emphasizing a professional and unified appearance for employees of both Fiji Airways and Fiji Link.
The updated uniforms capture the vibrant and contemporary spirit of Fiji Airways while honoring the youthful cultural legacy of Fiji Link. This change aims to establish a cohesive visual identity for all staff, from the customer service team to the cabin crew, enhancing the overall customer experience and reinforcing the airline’s brand image.
Fiji Airways CEO and Managing Director, Andre Viljoen, expressed enthusiasm regarding the launch of the new Fiji Link uniforms. He stated that the uniform standardization symbolizes the airline’s commitment to excellence and professionalism, ensuring that the crew embodies the highest service standards and provides passengers with a seamless, consistent travel experience.
With this move, Fiji Airways is not only modernizing its brand but also showcasing its cultural roots, promising passengers a more engaging and cohesive experience as they travel with Fiji Link. The new uniforms are a testament to the airline’s dedication to fostering a strong brand identity while enhancing the overall travel experience for all customers.
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