Leaders from across the globe are united in their call for a more sustainable and inclusive tourism sector following the Global Sustainable Tourism Conference in Fiji, which attracted over 300 participants, including policymakers, industry experts, and advocates for sustainability. The discussions emphasized the importance of community-led tourism that supports local economies while preserving culture and the environment.
Tourism Fiji Deputy Chair Fantasha Lockington highlighted the longstanding traditions of sustainability practiced by Pacific communities, suggesting these can inform the future direction of the industry. “It has taken us a while to embrace exactly what sustainability means for tourism and for Fiji,” she noted, referencing the government’s recent launch of the National Sustainability Framework aimed at guiding the sector’s development alongside economic needs.
Tourism Minister Viliame Gavoka echoed this sentiment, affirming Fiji’s commitment to building a responsible tourism sector that uplifts local communities and protects the pristine environment that draws visitors to the islands. His remarks reflect broader findings from other initiatives, such as the Fiji National Sustainable Tourism Framework, which focuses on inclusive growth and minimizing the ecological footprint of tourism practices.
The ongoing 2025 Tourism Super Week provides a platform for exploring innovative strategies to drive environmental sustainability within Fiji’s tourism sector, with proactive measures to support local businesses and enhance community engagement. This initiative underscores Fiji’s determination to adapt and thrive within the competitive global tourism market while adhering to eco-friendly practices.
The commitment to sustainable tourism in Fiji aligns with global trends emphasizing accountability and environmental care, presenting a hopeful outlook. Initiatives like the collaboration with the United Nations Development Program to build resilience in the tourism sector offer a model for how tourism can be managed effectively while benefitting local populations and preserving cultural heritage.
Overall, Fiji’s collaborative efforts reflect a promising direction toward establishing a sustainable tourism framework that not only enhances economic prosperity but also safeguards natural and cultural treasures for future generations.
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