The Fijian government is taking significant strides to combat littering and instill a sense of civic pride among its citizens through the launch of the National Anti-Litter Campaign. This initiative aims to address the litter crisis that has become a pressing issue for the environment, public health, and the economy.
Dr. Sivendra Michael, the Permanent Secretary for Environment and Climate Change, actively promotes community engagement as vital in fostering a cleaner, greener Fiji. He recently highlighted the successful participation of both government ministries and private sector representatives in the first national clean-up day, emphasizing the collective responsibility of our communities in identifying and addressing litter hotspots.
“This initiative is not just a clean-up; it’s about creating a culture of ownership and responsibility concerning waste disposal,” Dr. Michael stated, pointing out that unsightly litter not only detracts from the beauty of Fiji’s natural landscapes but also impacts public health negatively. He has called on all sectors of society to come together, demonstrating that civic pride and active participation can lead to significant improvements in waste management.
Moreover, the campaign’s vision is to educate citizens about responsible waste disposal while integrating infrastructure planning to address existing gaps in waste management systems. As part of the initiative, the government plans to implement community clean-ups and introduce new regulations to support better waste management practices.
Overall, despite ongoing challenges, there is a positive outlook as Fijians rally together for a cleaner environment. The Ministry of Environment, alongside community leaders, is optimistic that through collective action and a renewed sense of responsibility, Fiji will not only tackle the litter crisis but also nurture a deeper connection to its environment, ensuring its natural beauty is preserved for future generations.
In conclusion, the National Anti-Litter Campaign stands as a beacon of hope, encouraging Fijians to take pride in their surroundings and work together towards a more sustainable future. By changing behaviors and promoting environmental stewardship, there lies the potential for a cleaner, brighter Fiji.

Leave a comment