At the Makoi market in Nasinu, Manjeet Milan is confronted with significant challenges in the kava trade, particularly the issues of short supply and rising prices. As a trader operating under the name Milan’s Kava, Mr. Milan originally hails from Labasa in Vanua Levu. He relocated to Suva with his family, motivated by the pursuit of better opportunities.
Entering the kava business in 2015 after encouragement from his wife and her farming family, Mr. Milan spent three years in Savusavu before establishing himself at the Makoi market, where he offers kava, suki, and various dried goods. While the kava trade was once lucrative, Mr. Milan has found that the landscape has shifted dramatically.
He stated, “Right now the biggest problem is the price. There is not enough supply and the price is high.” Mr. Milan noted that, despite consistently strong demand—especially during festive occasions such as Christmas and Diwali—the profit margins have dwindled. “Sales are high during Christmas and Diwali, but the labor and effort we put in does not match the profit we receive anymore,” he expressed.
Though he faces these difficulties, Mr. Milan remains grateful for his regular customers who help sustain his business. He attributes this loyalty to the consistent quality of kava sourced from Vanua Levu.
Looking to the future, Mr. Milan has hopes that the government will intervene to help stabilize local prices. He emphasized the disparity between the high export prices of kava and the struggles faced by local consumers and vendors. For traders like Mr. Milan, achieving fair pricing is crucial for their business’s survival amid challenging market conditions.
This situation reflects a broader issue within the kava industry, highlighting the need for supportive policies that can aid local vendors while ensuring consumers have access to affordable products. Mr. Milan’s perseverance amid these challenges serves as an inspiring reminder of the importance of quality and community in maintaining local businesses.
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