More than 100 farmers gathered at the Korovou Agriculture Station in Tailevu Province to initiate nationwide public consultations regarding Fiji’s proposed Kava Policy and Kava Bill. This consultative process aims to garner input from various segments of the kava industry, including growers, exporters, processors, consumers, and cultural practitioners. The objective is to craft legislation that accurately reflects the needs and aspirations of those who rely on kava for their livelihoods.
Kava Consultant Ms. Losalini Leweniqila, representing the Ministry of Agriculture, Waterways and Sugar Industry, emphasized that kava holds significance beyond its economic value. She pointed out that kava is integral to Fiji’s culture, sustains numerous livelihoods, and is increasingly contributing to the national economy. In 2024, kava exports reached a substantial 730 tonnes, valued at $53 million, surpassing the export levels of both dalo and ginger. The growing demand for kava, particularly in international markets such as the United States, New Zealand, Australia, and Kiribati, is noteworthy, with over 350 kava retail outlets established in the U.S. alone.
Kava production currently supports approximately 14,532 households and engages more than 17,200 farmers, delivering vital benefits to rural communities and outer islands. During the consultation, various stakeholders raised pertinent issues plaguing the sector. Mr. Sandeep Narayan Singh, a participant from Suva, advocated for the creation of a Kava Council tasked with registering farmers, regulating sales, and safeguarding growers from unauthorized trading and theft. He also proposed a focus on overseas markets, stronger collaboration with the government, and measures to ensure that the kava industry remains under the control of local farmers. Singh suggested introducing a minimum legal consumption age of 18, stricter controls on domestic consumption, and implementing a 25 percent tax on locally sold kava, with the tax revenue directed toward enhancing farmer livelihoods and strengthening the industry.
Timoci Nacola of Bucalevu Village in Ra raised concerns about persistent challenges with transportation and infrastructure, noting that inadequate road access hampers the ability of farmers to bring mature kava to market. He echoed calls for an independent Kava Council and stressed the necessity for better farm roads to ensure the long-term sustainability of the sector.
The Ministry of Agriculture reaffirmed its commitment to ongoing engagement with farmers and stakeholders as consultations continue, which will progress to the Western Division following sessions in the Central Division. The public is encouraged to engage actively in this process through the Ministry’s official platforms, contributing to the future development of Fiji’s kava industry.
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