Concerns have intensified regarding adulterated kava, raising fears that it could endanger consumers and tarnish Fiji’s reputation in international markets. The Ministry of Agriculture has reported that cooking products, such as flour, may have been mixed with kava, primarily intended for export purposes.
Officials assert that this troubling practice threatens Fiji’s credibility with overseas buyers, which could have significant ramifications for the country’s economy. Recently, the Consumer Council of Fiji received a troubling complaint about a kava dealer at the Suva Municipal Market. A small business owner from Beqa reported that the kava was overly powdery and left a white sediment when mixed with water. Alarmingly, she realized this issue only after selling the product to her customers.
In response to the complaint, the Consumer Council compared the suspected batch with other kava samples and identified distinct differences in color and aroma. Chief Executive Seema Shandil noted that authentic kava should have a light brown hue, while the questionable product exhibited a pale, grey appearance, accompanied by white powder and black specks. These characteristics strongly indicate the possibility of contamination with other substances.
Shandil emphasized that this issue is not unique. The Council has documented previous complaints, including those from international buyers regarding kava that presents unusual appearance, odor, and taste. She has voiced support for the Ministry’s call for stringent quality control measures among farmers, traders, and exporters.
As discussions around the proposed Kava Bill progress, the Council is advocating for stricter enforcement mechanisms. They are urging the implementation of fines and the blacklisting of licenses for individuals found responsible for tampering with kava products. This move aims to protect consumers and the integrity of Fiji’s kava industry, ensuring that the nation’s kava remains a treasured and trustworthy product in global markets, contributing to a hopeful future for both local businesses and export opportunities.
Leave a comment