Three hotels in Suva successfully raised approximately $10,000 during the 2024 Pinktober campaign. The initiative involved the Intercontinental Fiji Golf Resort and Spa, Grand Pacific Hotel, and Holiday Inn, which are all owned by the Fiji National Provident Fund. The funds generated will be distributed among the Fiji Cancer Society, WOWS Kids Fiji, and Cure Kids Fiji.
Throughout October, these three properties organized various fundraising events that combined hospitality with a noble cause. Guests participated in a range of themed activities, including enjoying pink-themed cocktails, elegant high teas, pampering spa treatments, and a unique ‘Cup of Kindness’ coffee initiative. According to a statement from the Intercontinental Hotels Group, ten percent of the proceeds from each event contributed directly to local cancer care and awareness programs in Fiji, encouraging collaboration between guests and staff to create a significant impact on the community.
Lachlan Walker, general manager of the IHG portfolio, expressed deep appreciation for the support received during the campaign. He praised the generosity displayed by guests, colleagues, and the community, emphasizing the collective effort to improve the lives of those affected by cancer in Fiji. Walker described the campaign as a powerful testament to the positive outcomes achieved when individuals come together with compassion and a common goal.
The funds will be allocated specifically, with $5,000 dedicated to the Fiji Cancer Society, and $2,500 each for WOWS Kids Fiji and Cure Kids Fiji. This collaboration not only aids these organizations but also showcases the willingness of the hospitality sector to engage in charitable efforts and make a difference in the lives of many.
This campaign highlights the importance of community involvement in health-related causes, and it serves as an inspiring example for other organizations to follow. By uniting for a purpose greater than themselves, these hotels have set a precedent for charitable involvement in the tourism industry, potentially encouraging further initiatives that benefit local communities.
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