The Fiji Football Association (Fiji FA) has announced a significant partnership with Extra Supermarket, which is set to become the new major sponsor for the National Premier League and all associated leagues, including Under-16, Under-19, senior men’s league, and Futsal competitions. This partnership also extends to include the Futsal league, Futsal IDC, and the national team Futsal events.
Lailanie Burnes, Chief Marketing Officer of Extra Supermarket, expressed her excitement about expanding their sponsorship to encompass multiple grades, reiterating the company’s ongoing commitment to unite and inspire the Fijian community through sports. This partnership marks the third year of Extra Supermarket’s involvement in fostering local talent and promoting a vibrant sporting culture in Fiji.
Additionally, Burnes clarified that the women’s division is under separate sponsorship arrangements, ensuring continued support for women’s football initiatives. Fiji FA President Rajesh Patel expressed gratitude towards Extra Supermarket for its investment in the future of Fijian football.
This collaboration aims to not only enhance the football landscape in Fiji but also encourages greater community engagement, setting a hopeful tone for both the association and the country’s sporting spirit.
Furthermore, this partnership reflects trends highlighted in earlier announcements related to Extra Supermarket’s commitment to sports, including their recent collaboration with the Fiji National Sports Commission for the 2024 Central Community Games, which emphasizes their dedication to celebrating local talent and fostering unity through sporting events.
This ongoing support for various leagues and community sports is a promising development for Fiji’s athletic future, revitalizing interest in local sports and nurturing the next generation of athletes.
Leave a comment