About 27% of tobacco-related deaths in Fiji are linked to exposure to second-hand smoke, according to Dr. Jemesa Tudravu, Permanent Secretary for Health. This alarming figure was highlighted during the launch of a week-long Joint Needs Assessment mission by the World Health Organization Framework Convention on Tobacco (WHO FCTC) expert team. Dr. Tudravu emphasized the urgency of addressing Fiji’s tobacco crisis, which causes over 1,200 deaths annually, with 71% of these fatalities occurring in individuals under 70 years of age.
The need for robust tobacco control strategies is underscored by the significant public health and economic consequences of tobacco use in Fiji. In 2019, the nation experienced tobacco-related economic losses estimated at $319 million, which represents about 2.7% of its Gross Domestic Product (GDP). This figure starkly exceeds the revenue generated from cigarette taxes, highlighting the economic burden that tobacco places on the nation.
Dr. Tudravu noted that high smoking prevalence particularly among adults and young people poses a severe threat to public health. The illicit tobacco trade further complicates the situation by providing unregulated products that undermine health initiatives and fuel tobacco consumption. The government has shown a commitment to combatting this issue through strengthened regulations and enforcement mechanisms aligned with international best practices.
This assessment aims to identify and address gaps in Fiji’s tobacco control infrastructure and develop targeted strategies to combat illegal tobacco activities. Dr. Tudravu asserted that prioritizing tobacco control is essential for improving the health and well-being of Fijian citizens, contributing to the nation’s sustainable development and economic viability.
Fiji’s efforts in tobacco control hold hope for reducing smoking rates and the related health risks. Collaboration with international health organizations and adherence to global standards are crucial steps forward that can lead to a healthier future for all Fijians. With sustained dedication and collective action, the outlook for public health improvement in Fiji remains encouraging, showing that decisive action can yield significant benefits.

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