Fiji Faces Urgent Call to Combat E-Cigarette Surge: What’s Next?

The Fijian government is urged to update its tobacco control laws to address the increasing prevalence of e-cigarettes (vapes) among its population. During a recent joint needs assessment regarding tobacco control in Fiji, Andrew Black, the coordinator of the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC) secretariat, expressed significant concerns about the surge in e-cigarette use.

Mr. Black highlighted that e-cigarettes are gaining popularity in Fiji, which raises alarm due to their high nicotine content and flavored options that cater to younger users, leading to high levels of addiction. He emphasized the necessity for regulatory measures, suggesting that the Fijian government should consider either banning e-cigarettes or implementing stringent regulations that align with those governing traditional tobacco products. “The very first aim of the Government is to keep them out of the hands of kids in the first place,” he remarked.

This focus on e-cigarettes emerges amidst ongoing discussions aimed at enhancing Fiji’s tobacco control framework. The need for stricter regulations on all tobacco products, including traditional forms like suki, has been underscored by various health experts. Previous reports indicate that the smoking crisis in Fiji is severe, with over 1,200 tobacco-related deaths annually and considerable economic losses estimated at $319 million, equivalent to 2.7% of the country’s GDP.

The collaborative efforts between the WHO and local stakeholders reflect a commitment to improving public health policies and tackling the rising tobacco crisis. Strengthening regulations and awareness campaigns regarding all forms of tobacco use, particularly among youth, represents a proactive step towards promoting a healthier future for Fiji.

As the discussions continue, there is hope that with rigorous tobacco control initiatives, Fiji can reduce smoking rates, lessen health burdens, and foster a more productive and healthier population. The dedication from health authorities and international organizations signals a positive trajectory in the fight against tobacco-related health challenges.