Tobacco-related diseases are imposing a significant financial burden on Fiji, costing the nation an estimated $319 million each year, which represents 2.7 percent of its Gross Domestic Product (GDP). More alarmingly, this crisis results in the loss of over 1,200 lives annually.
A recently released report by the Ministry of Health, in collaboration with the UNDP and the World Health Organization, underscores the pressing need for enhanced tobacco control measures. It reveals that smoking is prevalent among one in three individuals in Fiji, with men being notably more affected—about 50 percent of men smoke compared to 14 percent of women.
Dr. Ratu Atonio Lalabalavu, Minister for Health, indicated that tobacco use is a major public health issue, impacting both individual well-being and the overall economy of the country. He emphasized that improving tobacco control is essential not only for public health but also for achieving the United Nations’ Sustainable Development Goals, particularly those related to health and well-being.
To combat this crisis, the report proposes several actionable recommendations, including increasing taxes on tobacco products and strengthening the national tobacco control framework in accordance with the WHO Framework Convention on Tobacco Control. While the implementation of these strategies may face challenges, Dr. Lalabalavu expressed the government’s commitment to tackling tobacco use.
UNDP Resident Representative Munkhtuya Altangerel highlighted the critical nature of the findings, stating that investing in tobacco control measures can lead to meaningful health and economic benefits. She believes that with sustained effort and determination, Fiji can not only save lives but also foster a healthier and more equitable society.
Experts agree that by enhancing tobacco control initiatives, Fiji stands a strong chance of creating a healthier environment, alleviating the epidemic of tobacco-related diseases, and supporting the country’s wider development goals.
This report serves as an important call to action, illustrating that through strategic measures and collaboration, Fiji has the potential to significantly reduce smoking rates and improve public health outcomes, creating a brighter future for its citizens.
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