Fiji is witnessing a significant increase in rural-to-urban migration as citizens pursue better opportunities in employment, education, and essential services. This influx into urban areas is placing considerable pressure on existing infrastructure, resulting in heightened demand for housing and transportation. Consequently, rural communities are facing challenges including labor shortages and decreased agricultural productivity.
Ifereimi Vasu, the Minister for iTaukei Affairs, has highlighted the pressing need for balanced development to address these issues. He stresses that enhancing rural infrastructure and creating economic opportunities is crucial to ensure that villagers can thrive in their communities without the necessity of relocating to urban centers. Vasu points out that many villages are becoming deserted, with only elderly residents remaining, which leads to a concerning loss of both population and traditional knowledge.
Vasu is calling upon the government and various stakeholders to manage urban growth sustainably while also investing in rural development. This critical issue was brought to light during the consultation for the National Rural Development Plan, where discussions are currently focused on incorporating strategies to tackle this migration trend in the new plan.
The government’s proactive approach to addressing these challenges offers hope for rural communities, potentially leading to revitalized rural areas where residents can live, work, and preserve their cultural heritage. As these discussions continue, the emphasis on sustainable development may pave the way for a more balanced future in Fiji.

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