The Fiji Football Association (Fiji FA) has officially announced a significant new partnership with Extra Supermarket, appointing it as the major sponsor for the National Premier League and various other leagues, including Under-16, Under-19, and senior men’s competitions as well as Futsal events. This sponsorship also covers the Futsal league, Futsal IDC, and national team Futsal activities.
Lailanie Burnes, Chief Marketing Officer of Extra Supermarket, expressed enthusiasm about their expanded role, highlighting the company’s commitment to uniting and inspiring the Fijian community through sports. This partnership marks the third consecutive year that Extra Supermarket has actively supported the growth of local talent and the promotion of a vibrant sporting culture in Fiji.
Importantly, Burnes noted that the women’s division is supported through separate sponsorship arrangements, ensuring sustained investment in women’s football initiatives. Fiji FA President Rajesh Patel expressed gratitude for Extra Supermarket’s dedication to investing in the future of Fijian football, which is likely to benefit the broader sporting community.
This collaboration not only aims to strengthen Fiji’s football landscape but also seeks to enhance community involvement in sports, fostering a hopeful environment for both the football association and the nation’s athletic spirit.
Moreover, this partnership echoes previous commitments by Extra Supermarket to promote sports in Fiji, including their recent collaboration with the Fiji National Sports Commission for the upcoming 2024 Central Community Games. This reflects their ongoing dedication to celebrating local talent and fostering unity through various sporting initiatives.
The support for diverse leagues and community sports signifies a positive shift for Fiji’s athletic future, sparking renewed interest in local sports and cultivating the next generation of athletes. By investing in the local sporting community, there is great potential for growth and development in Fiji’s athletic achievements.
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