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Illustration of Fiji and Czarnikow group to collaborate on the expansion of Fiji’s Market reach and diversification for higher profitability

Fiji Eyes Sugar Market Expansion in Talks with Global Leader

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The Honorable Charan Jeath Singh, the Minister for Multi-Ethnic Affairs and Sugar Industry, is presently participating in the 33rd International Sugar Organization Council seminar in London as a member of the ISO.

During his trip, Minister Singh engaged with representatives from the Czarnikow Group, a leading global firm in sugar trading and related products like ethanol. They explored opportunities for enhancing Fiji’s presence in the market and diversifying the range of products available, aiming to increase profitability for local farmers.

The Czarnikow Group has maintained a long-standing partnership with Fiji for over 100 years, beginning during the time of the Colonial Sugar Refining era and continuing with the Fiji Sugar Corporation (FSC).

This collaboration holds promise not only for the sugar industry in Fiji but also for the local economy. The discussions could pave the way for innovative approaches to sugar production, helping farmers secure better prices and improving their livelihoods. By strengthening ties with established international partners, Fiji is positioning itself to enhance its market potential significantly.

In a world where agricultural sustainability is increasingly critical, this relationship showcases the importance of leveraging historical ties to foster future growth. With the right support and innovation, Fiji’s sugar industry could thrive, benefiting farmers and the community at large.


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