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Fiji Eyes Sugar Market Expansion and Profitability Boost in London

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The Honorable Charan Jeath Singh, the Minister for Multi-Ethnic Affairs and Sugar Industry in Fiji, is currently participating in the 33rd International Sugar Organization Council seminar in London as a representative of the organization. During his visit, he engaged in discussions with the Directors of Czarnikow Group, a prominent figure in the global sugar trade and value-added products such as ethanol.

The focus of their talks revolved around expanding Fiji’s market reach and exploring opportunities for diversifying its product range. This strategic initiative aims to enhance the profitability for local farmers by securing higher prices for their sugar products.

Czarnikow Group has maintained a significant historical relationship with Fiji that dates back over a century, originating from the Colonial Sugar Refining period and continuing on through the operations of the Fiji Sugar Corporation (FSC).

This collaboration represents a promising opportunity for Fiji’s sugar industry, potentially leading to improved economic outcomes for farmers and the community. By leveraging existing partnerships and exploring new market avenues, Fiji aims to strengthen its position within the global sugar industry.

Overall, this initiative not only highlights the importance of international cooperation but also showcases a commitment to fostering growth and sustainability in Fiji’s agricultural sector.


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