Deputy Prime Minister and Minister for Trade Manoa Kamikamica visited Zespri International during his trip to New Zealand to explore their successful cooperative model, according to the Ministry of Trade. Zespri is a thriving $2 billion industry and stands as the world’s largest exporter of kiwifruit, recognized for its innovative marketing strategies and strong brand presence.
The cooperative operates in the private sector, allowing it to utilize the collective strength of its growers while ensuring the maintenance of high-quality standards and sustainable practices. Minister Kamikamica envisions a similar development for the avocado industry in Fiji, as highlighted by the Ministry.
Zespri has extended an offer to provide guidance and support, leveraging its extensive experience in international markets to assist Fiji in maximizing its agricultural sector’s potential. While Fiji is rich in tropical fruits such as avocados, papayas, and pineapples, these resources have not been fully commercialized.
To diversify Fiji’s economy, efforts are underway to implement similar cooperative models and establish strong industry structures that enhance production, marketing, and export capabilities. DPM Kamikamica is currently on an official visit to New Zealand, where he is interacting with industry leaders to advance these objectives.