Traders in Fiji have been warned against engaging in unfair trading practices as families prepare for the back-to-school season. This caution comes from the Fijian Competition and Consumer Commission (FCCC) in light of the government’s $200 per child assistance program, which aims to support families during this critical time.
Senikavika Jiuta, the FCCC’s chief executive officer, reiterated the legal and ethical responsibilities businesses have under the law. She emphasized that the spike in consumer demand should not lead to inflated prices or misleading practices. “While many retailers continue to operate responsibly, the FCCC will not tolerate traders who seek to take advantage of families,” Jiuta stated, highlighting the commission’s commitment to swift enforcement against any instances of price gouging, misrepresentation, or false advertising under the FCCC Act of 2010.
The FCCC has strict regulations in place regarding the pricing of essential school items, such as stationery and textbooks, as outlined in the Counter Inflation (Price Control) (Stationery and Textbooks) Order from 1993, which dictates profit margins for wholesalers and retailers. To uphold these regulations, the FCCC has increased its monitoring efforts, conducting over 180 inspections and surveillance exercises since December to specifically target school necessities such as bags and lunch boxes.
Jiuta announced that these inspections are complemented by rigorous data verification and price surveys to establish baseline costs, with a third survey set for the coming week. Traders found to be inflating prices beyond permissible limits during this period will face immediate actions from the commission.
In addition to monitoring traders, the FCCC urges consumers to stay vigilant while shopping. Families are reminded of the importance of careful planning and budget management amidst rising costs of school supplies, which can significantly impact household finances. “By comparing prices, choosing reliable retailers, and being alert against misleading sales tactics, parents can stretch their dollars further to ensure their children are well-equipped for the new school year,” Jiuta advised.
Furthermore, consumers are encouraged to compare prices at different establishments, check product authenticity, and familiarize themselves with refund, return, and exchange policies. Retaining receipts, particularly for expensive items like calculators and electronics, is also essential for warranty claims.
This proactive approach not only protects consumers but also helps maintain fairness in the market, ensuring that families can confidently navigate their back-to-school shopping.
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