The Consumer Council of Fiji has initiated pre-market surveillance on school stationery and items that parents typically purchase for their children as the new school year approaches. Chief Executive Seema Shandil emphasized the importance of this initiative as families start to prepare for the upcoming academic term following the festive season.
Shandil encourages parents and guardians to be prudent shoppers and to remain alert during this critical shopping period. The Council’s goal is to conduct thorough market surveillance to ensure that pricing remains fair and that consumer rights are upheld.
The surveillance aims to document current prices, creating a baseline for comparison during the back-to-school shopping phase. This will help ascertain whether retailers’ promotions genuinely offer lower prices compared to their current offerings, as it is essential that such special deals are beneficial rather than misleading.
With back-to-school expenses often exerting substantial pressure on household budgets, Shandil underscored the necessity for transparent and equitable pricing. The Council remains committed to protecting consumers and ensuring that all families have access to fair market practices as they navigate this economically challenging time. This proactive stance by the Consumer Council of Fiji reflects a dedication to enhance consumer confidence and promote equitable trading conditions for all.
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