Chinese Ambassador to Fiji, Zhou Jian, has emphasized the potential transformative effects of establishing direct flights between Fiji and China, particularly for tourism and investment. Prime Minister Sitiveni Rabuka has confirmed that discussions on this matter have been ongoing, as both countries seek to strengthen their ties.
Ambassador Zhou remarked, “The two sides are enhancing communication in establishing direct flights,” highlighting that improved air connectivity would facilitate an influx of tourists and investors to Fiji. “With direct flights, more tourists would come over, bringing with them interest from investors and hotel developers,” he stated, underscoring that while Fiji is renowned for its stunning beaches and hospitable people, the lack of direct international flights currently limits growth and accessibility.
He noted that countries such as Australia and New Zealand benefit from frequent direct flights, which boosts their tourism sector—a model Fiji could emulate. Ambassador Zhou pointed out the potential to unlock significant opportunities for both nations with direct flights, saying, “We cannot wait for the opportunities that will open up for Fiji.”
This initiative aligns with broader efforts in both countries to enhance economic connections, a sentiment echoed in recent discussions on cultural exchanges and mutual growth. Last year, initiatives such as a strategic agreement between Tourism Fiji, Fiji Airways, and Trip.com Group were aimed at elevating Fiji’s visibility in the Greater China tourism market.
The establishment of direct flights stands to not only benefit the Fijian economy but also foster deeper connections between the two nations, paving the way for enhanced economic collaboration and cultural understanding. With ongoing negotiations, there is hope that these aspirations will soon become a reality, ushering in a new era of opportunities for Fiji on the global stage.
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