FIJI Airways has been confirmed as a key sponsor of the upcoming Tourism Super Week 2025, which is set to take place from May 5 to May 9 at the Sheraton Fiji Golf & Beach Resort. This significant event aims to foster innovation, collaboration, and growth within Fiji’s tourism industry, emphasizing the empowerment of micro, small, and medium enterprises (MSMEs).
Brent Hill, the CEO of Tourism Fiji, highlighted the crucial role Fiji Airways plays in connecting the country to the world, which has greatly contributed to the growth of the tourism sector. He expressed gratitude for the airline’s continuing support, stating, “We’re delighted to work with them at every step, including as our key partners for the Tourism Super Week.” Hill praised the airline’s dedication to exploring new markets and best practices, which he described as inspirational.
Fiji Airways’ CEO, Andre Viljoen, reaffirmed the airline’s commitment to sustainable tourism growth through their collaboration with Tourism Fiji. “Tourism is the backbone of Fiji’s economy, and at Fiji Airways, we take great pride in being the bridge that connects travelers to our shores,” Viljoen remarked. He emphasized that their partnership would not only promote Fiji as a top travel destination but also create opportunities for local businesses to grow.
The Tourism Super Week will feature various activities, including workshops, panel discussions, and networking opportunities, all geared towards building essential skills, enhancing trade readiness, and equipping stakeholders to innovate effectively within a competitive landscape. The focus on sustainability, capacity-building, and technology integration aims to inspire the next generation of tourism leaders and entrepreneurs in Fiji.
This collaborative event follows a series of previous initiatives that have sought to strengthen the tourism industry in Fiji. The groundwork laid out during Tourism Super Week is expected to yield positive outcomes, contributing to a resilient and prosperous future for the nation’s tourism sector.
With a collective effort from both Fiji Airways and Tourism Fiji, the outlook for Fiji’s tourism industry remains optimistic, focusing on sustainable development and opportunities for local enterprises to flourish in the global tourism market. As they prepare for this exciting event, the emphasis on education and collaboration will help ensure the industry not only recovers but thrives in the face of global challenges.
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