Fiji Airways has continued to significantly improve flight frequencies and offer high-quality service for visitor arrivals by quarter, even while maintaining lower ticket price points.
This was highlighted in a Fiji Hotel Market Dynamics report for July 2024 by Jones Lang LaSalle (JLL), a leading global commercial real estate and investment management company, during the AHICE Fiji Investment in Tourism Summit in Nadi.
The report stated, “They have introduced new aircraft and continue to offer aggressive airfares to further boost seat capacity to these destinations.”
The report also projected that Fiji Airways’ strategy of unlocking more flight routes would continue in the coming years. Other airlines operating out of Fiji, such as Virgin Australia, Air New Zealand, Qantas, Jetstar, Air Niugini, Air Vanuatu, and Solomon Airlines, are also adopting similar approaches.
Targeted marketing and advertising efforts across the globe have effectively fueled strong growth from key markets including Australia, New Zealand, and North America, sustaining demand.
“In the early months of 2024, the top three source markets have recorded significant growth compared to the same period (year to date) in 2019. Inbound arrivals from the Pacific Islands have almost fully recovered.”
However, the report noted that while much of Asia (including China, Japan, South Korea, and India) and Continental Europe are recovering steadily, arrival numbers remain well below pre-pandemic levels.