A collaboration between Tourism Fiji and the Adventure Travel Trade Association (ATTA) has successfully trained 50 local tourism operators as part of the Adventure EDU program. Brent Hill, the CEO of Tourism Fiji, made this announcement during his address at the AdventureNEXT FIJI event held at the InterContinental Fiji Golf Resort and Spa in Sigatoka on Wednesday.
This two-day event aims to foster networking between tourism operators worldwide and key stakeholders in Fiji’s tourism industry, promoting the country as a premier adventure destination. Hill emphasized the importance of sharing expertise during the event, noting the invaluable insights that attendees would offer to local operators as they work on enhancing tourism programs for incoming travelers via Fiji Airways.
The initiative is designed to empower local operators with essential tools and knowledge to advance Fiji’s tourism sector. Hill expressed a commitment to increasing the variety of Fijian-owned tourism experiences available across the nation. He noted that such growth is expected to enhance visitor satisfaction and stimulate economic activity within Fiji, as adventure tourism encourages visitors to take a piece of Fiji back home with them.
This event not only showcases Fiji’s potential as an adventure tourism hub but also highlights the significance of local experiences in driving visitor engagement and satisfaction. As local operators gain valuable skills and knowledge, the future of Fiji’s tourism industry looks promising and poised for growth.
To summarize, the collaboration between Tourism Fiji and ATTA is a significant step towards enhancing local tourism capabilities, fostering international connections, and ultimately enriching the visitor experience in Fiji. The ongoing commitment to empower local operators suggests a bright future for Fiji’s tourism sector.
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