The Minister for Multi-Ethnic Affairs and Sugar Industry, Hon. Charan Jeath Singh, is representing Fiji at the 33rd International Sugar Organization Council seminar in London. During his visit, he engaged in discussions with directors from Czarnikow Group, a renowned global leader in sugar trading and related products, including ethanol. The aim of these discussions was to explore opportunities to enhance Fiji’s market presence and diversify its product range, thereby helping to secure better prices and increased profitability for local farmers.
Czarnikow Group has maintained a longstanding relationship with Fiji, dating back over a century to the Colonial Sugar Refining era and continuing through its partnership with the Fiji Sugar Corporation.
This collaboration represents a significant step forward for Fiji’s sugar industry, highlighting a commitment to innovation and profitability that can benefit farmers across the nation. By expanding market reach and diversifying product offerings, Fiji is poised to adapt to changing global demands and improve economic viability in the sugar sector.
Summary: The Minister for Multi-Ethnic Affairs and Sugar Industry is in London for a seminar, where he discussed with Czarnikow Group to enhance Fiji’s market presence and diversify offerings in the sugar industry, aiming for higher profitability for farmers. The historical partnership with Czarnikow open doors for future opportunities.
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