Jay Whyte, the founder of the McDonald’s Fiji Coral Coast Sevens, expresses his determination to lead the tournament as it evolves into one of the most prestigious rugby sevens events in the region. Over the years, the Coral Coast Sevens has transcended mere competition, establishing itself as a crucial platform for development within Fiji’s rugby framework.

Whyte’s commitment is fueled by the tournament’s continuous growth and its significant impact on nurturing future talent, both on the field and beyond. He highlights the importance of this event, stating, “When you’ve invested so much of yourself into anything, you want to see it grow and be successful. People genuinely value this event and it’s become a pathway not just for players, but for referees, officials and volunteers, giving them real-world experience and a chance to succeed elsewhere.”

The vibrant passion of the Fijian community is considered the tournament’s greatest asset. The electric atmosphere created by local fans transforms each match into a memorable experience. This enthusiasm has garnered acclaim from rugby legends such as David Campese and the late Jonah Lomu, who praised the unique spirit of the Coral Coast Sevens during their visits.

With the event launching next Thursday at Lawaqa Park in Sigatoka, it carries the tagline “Feel the Passion Ignite.” Whyte notes that growing international visibility and backing from World Rugby provide a solid foundation for future expansion. However, the true essence of the event lies in the passionate spectators who breathe life into the tournament year after year. Fans can catch all the action with LIVE coverage on FBC Sports.

This event not only showcases rugby talent but also highlights the culture and community spirit that Fiji embodies, promising an exciting experience for all involved.


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