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Illustration of FCCC CEO Joel Abraham resigns

FCCC CEO Joel Abraham Steps Down: A New Era Begins

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The Fijian Competition and Consumer Commission (FCCC) has announced the resignation of its Chief Executive Officer, Joel Abraham. Having joined the FCCC in 2013, Abraham has held the role of CEO since 2016.

Throughout his tenure, Abraham has been recognized as a transformative leader dedicated to creating a regulatory environment that prioritizes fairness, consumer protection, and economic integrity in Fiji and the broader Asia-Pacific region. His leadership has been characterized by a strong emphasis on safeguarding consumers from unfair business practices through robust competition and consumer protection measures.

The Deputy Prime Minister and Minister for Trade, Co-operatives, SMEs, and Communication, Manoa Kamikamica, praised Abraham’s commitment, asserting that Fijian consumers are better protected today thanks to his leadership.

Abraham reflected on his decision to resign, stating that it was a difficult choice. “It has been an incredible 13 years with FCCC, and I am filled with a mix of emotions. FCCC is more than an organization to me; it has been a family, a purpose, and a home,” he shared. He expressed confidence in the organization’s future, believing it remains in capable hands. “The best investments we’ve made are in our staff, and I’m confident these investments will keep paying off through the protections that Fijian consumers rely on,” he added.

He emphasized his commitment to serving the people of Fiji, noting that protecting their rights and building trustworthy systems has always been his priority. Abraham expressed deep gratitude for the teamwork within the FCCC, recognizing every staff member’s contribution to the organization’s success and reputation.

In his next chapter, Abraham will take on a regional role, aiming to extend the excellence demonstrated at FCCC throughout the Asia-Pacific region. He concluded by stating, “This is not a goodbye, but a moment of transition, as I look forward to collaborating with FCCC in new ways that align with our shared mission.”

This transition marks an important moment not only for Abraham but also for the FCCC as it continues to build on its legacy of consumer advocacy under new leadership. The spirit of continuity may allow for further innovations in consumer protection, and Abraham’s new regional role could foster greater collaboration and shared standards of excellence across the region.

Overall, while Abraham’s departure may evoke sentiments of loss within the organization, it also opens doors for fresh ideas and approaches to the important work of consumer protection in Fiji and beyond.


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