Extra Supermarket has officially partnered with the Fiji National Sports Commission (FNSC) to become the naming rights sponsor for the upcoming 2024 Extra Supermarket Central Community Games, scheduled for December 5 to 7 in Suva. This collaboration is seen as a significant milestone in the promotion of local sports and talent.
The Community Games will feature an exciting lineup of events that showcases various sports, including Rugby 7s, Weightlifting, Baseball, Outrigger Canoeing, and Boxing. These events are designed to highlight athletic prowess and foster community spirit while celebrating the rich Fijian culture.
Lailanie Burnes, Chief Marketing Officer of Extra Supermarket, highlighted the unifying power of sports, expressing enthusiasm about the partnership as it aims to inspire the next generation of athletes. She emphasized the importance of this event in celebrating Fijian talent and enhancing community bonds.
With athletes from all over Fiji expected to participate, the Games promise excitement and competition. Events like Rugby 7s will bring high-speed thrills, while other disciplines will showcase diverse skills and teamwork. Extra Supermarket looks forward to playing an essential role in this significant occasion.
The partnership stems from a mutual dedication to fostering healthier communities through sports. The Games provide a platform not only to honor athletic achievements but also to bring together individuals from diverse backgrounds under a shared goal.
Burnes expressed gratitude to the FNSC for their commitment to organizing the event, acknowledging their efforts in promoting sports development in Fiji. Furthermore, she offered words of encouragement to the participating athletes, reassuring them of the community’s unwavering support.
As the 2024 Extra Supermarket Central Community Games approach, all Fijians and visitors are encouraged to attend and support the athletes. The events will take place at HSBC Stadium in Suva, promising a celebration filled with strong competition, good sportsmanship, and vibrant national pride. This year’s games aim to not only entertain but also strengthen community ties and showcase the spirit of Fiji.
This partnership and the upcoming Games serve as a shining example of how sports can unite a community, inspire future athletes, and celebrate cultural diversity. It is a hopeful reminder that through collaboration and support, the spirit of sports can flourish.
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