Extra Supermarket has made an impactful stride in its commitment to local sports by becoming the official sponsor of the Fiji Football Association (FFA) for the upcoming 2025 season. This significant partnership was announced earlier today at the Fiji FA Headquarters in Vatuwaqa, Suva, signifying the supermarket chain’s dedication to fostering local football initiatives.
The sponsorship agreement includes various competitions such as the Extra Premier League, Senior League, Under-19 Boys Youth League, U-16 Boys Youth League, Futsal League, Futsal IDC, and the national futsal team. This broad scope indicates Extra Supermarket’s extensive investment in enhancing the football landscape across Fiji.
Lailanie Burnes, Chief Marketing Officer of Extra Supermarket, highlighted the pride the company feels in deepening its collaboration with Fiji FA. She noted that this partnership has the potential to raise the standards of local football, while also promoting a greater sense of community connection through the sport.
Rajesh Patel, President of Fiji FA, described the partnership as a “family affair,” emphasizing the crucial role that community support plays in nurturing sporting excellence.
While the financial specifics of the sponsorship remain undisclosed, this collaboration is seen as a promising investment in the future of Fijian football, aimed at uplifting local talent and providing more engaging opportunities for both fans and players.
This initiative not only aligns with Extra Supermarket’s previous successful ventures, such as their sponsorship of the 2024 Extra Supermarket Central Community Games, which focused on celebrating local athletic talent across various sports, but also demonstrates their ongoing commitment to positively impacting the local sports community. By fostering such relationships, Extra Supermarket is paving the way for inspiring young athletes and creating a more connected community through shared sporting experiences.
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