Jack’s of Fiji has launched an exclusive WSL merchandise collection under the FIRSTRIBE brand, inspired by the 2024 Corona Fiji Pro.
This collection celebrates the adventure, beauty, and ocean connection that are central to Fijian heritage.
Nikul Khatri, Director of Jack’s of Fiji, highlighted that the FIRSTRIBE range captures these elements and represents a first for a local brand collaborating with the World Surf League.
The collection is made from 100% organic, sustainably sourced cotton, demonstrating the company’s commitment to environmental responsibility.
Jack’s of Fiji expressed gratitude to its partners and team for making the FIRSTRIBE collection possible, underscoring its dedication to sustainability and authentic surfing culture.
For more details, visit their website or contact Marketing Officer Nancy Li at Jack’s of Fiji via email at wen@jacksfiji.com.