Jack’s of Fiji has unveiled an exclusive WSL merchandise collection under the FIRSTRIBE brand, inspired by the 2024 Corona Fiji Pro.
This collection celebrates adventure, beauty, and the ocean connection that is integral to Fijian heritage.
Nikul Khatri, Director of Jack’s of Fiji, highlighted that the FIRSTRIBE range embodies these elements and represents a first for a local brand partnering with the World Surf League.
The collection features 100% organic, sustainably sourced cotton, underscoring the company’s commitment to environmental responsibility.
Jack’s of Fiji expressed gratitude to its partners and team for their support in bringing the FIRSTRIBE collection to life, emphasizing its dedication to sustainability and authentic surfing culture.
For more details, visit their website or contact Marketing Officer Nancy Li at Jack’s of Fiji via email at wen@jacksfiji.com.